My position as an Industrial Designer with Snow Joe® allowed me to participate and lead a variety of projects across different disciplines and departments in order to support the company's branding as a whole.
‍
Snow Joe® + Sun Joe® specialize in designing and developing high-quality, innovative, and affordable outdoor tools. Partnering with the sales team, I was able to present a wide array of visual merchandising options to major retail powerhouses like Walmart, PC Richards, Sears, and more. Partnering with these retailers I constructed digital examples of product displays in order to fit the size and style of any brick and mortar store. This process included anything from simple single label designs to complex 8 foot stand alone displays. In addition to physical sales tools, I was also heavily involved in creating motion media assets. Using a combination of live action footage, 3D modeling software (Rhino), rendering software (Keyshot), and a little Adobe After Effects magic, I produced dynamic media for a variety of marketing applications.